Increase Rental Rates With Virtual Tours

Increase Rental Rates With Virtual Tours

Virtual apartment tours are gaining in popularity during the current pandemic for many reasons. They provide an added layer of safety for everyone involved, and even though multifamily housing communities have been deemed as essential businesses, a lot of people do not want to leave their homes unless its necessary. As you make the transition into virtual tours, here are a few tips to make sure you put your best foot forward online.

1. Use your social media accounts to promote your virtual tours. Spread the word online that your community offers virtual tours. You can even show sneak peeks to build enthusiasm and anticipation or go live and host a walk-through of certain amenities.
2. Use proper lighting. Provide your prospects with a quality experience by making sure that all rooms are properly lit; this will help ensure they have a consistent experience and can easily picture themselves in the space.
3. Highlight unique aspects of the apartment and community. Is there something that makes your apartments stand out from the rest? Now is the time to pay special attention to the details and features that make your apartments memorable.

Update your curb appeal so drive-by prospects know they can tour your property online.