Make Your Dog Park Your Biggest Asset During Leasing and Renewals

Make Your Dog Park Your Biggest Asset During Leasing and Renewals

To say 2020 has been a challenging year for multifamily communities would be an understatement. With all the uncertainty around COVID-19, now is the time to get creative and pull out all the stops to increase new and renewal rentals rates.  

Dog parks continue to be the most sought-after amenity, and statistically residents with pets are more likely to renew their leases than those without, so keep that in mind when speaking with prospects. Inform prospects about your dog park when mentioning the pet policy and deposit, it is an easy way to put a positive spin on the conversation. Also mention that spending time at the dog park is an excellent way for new residents to meet their neighbors and start building a community.

Here are some quick tactics you can use to remind current and prospective residents that your community is ready to welcome their pets:

1. Promote being a “pet friendly” community on social media. You can even post pictures of your most adorable pet residents (with their parent’s permission of course). Prospective residents will be excited to consider your community during their search.
2. Send an email to current resident’s reminding them of your “pet-friendly” amenities and pet policy, such as dog parks, dog runs, and pet waste stations.
3. Leave a thoughtful treat at the door of your resident pet owners; we recommend the Pet Pack Gift Set.
4. Update your curb-appeal bandit signs to show that you are a pet-friendly community.
5. Make your pet amenities a feature during pre-recorded and live virtual tours.

Keep your dog park in tip-top shape so residents and prospects can picture themselves enjoying the area with their pets. Make high-impact, cost-effective updates by adding  agility equipment or fence art for a modern look that will provide returns for years to come.

Here are a few additional supplies to help you create a for pet friendly community 

Pet Waste Station

Agility Equipment

 Welcome Gift

COVID Sign

If you are looking to add a dedicated dog park to your community we have several resources here, here, and here on our blog to successfully get you started today.